Research Methodology

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About The Book

This book is designed to serve as a text book for management students who want to learn research in Indian context. The book not only deals extensively with theories and text on Research Methodology but also with many case studies and working examples. We have also integrated the SPSS software into the text, which can help students have a brief idea about SPSS and its working.

To sustain in the competitive and localized global world today, one has to make systematic efforts to improve and upgrade the knowledge and skills. With many years of teaching and industrial experience, we came to conclusion that most undergraduate students, post graduate students and researchers do not get excited about the theoretical rationale for statistical formulas and the importance of research in day to day environment. So, is an attempt to clarify the concept with theoretical as well as practical and day to day working information about research.